StarMedia Local City Guides: Brand
January 13, 2008 7:27 pmProduct: YoInvito.com, Paisas.com
We developed a web-based City Guide brand in Colombia, Chile, Mexico, and Brazil. The sites were visited by millions of users every month.
Other posts related to latin-america
Product: YoInvito.com Collateral and Marketing Material
Launch parties in the major markets with invitations, brochures, umbrellas and other branded items given away. We produced radio ads in the local markets, and supported viral marketing efforts.
StarMedia Local City Guides
January 12, 2008 9:17 pmProduct: YoInvito.com, Paisas.com
We developed a completely new brand and platform, independent from the main StarMedia portal. We built a highly scalable and customizable platform by working with local resources in the target markets.
YoInvito City Guides launched in 3 markets in Colombia (Bogota, Cali, and Medellin). YoInvito also released two additional city guide products in Brazil and Chile.
Client Marketing Sites: Despegar.com
December 9, 2007 11:43 pmPartner: Despegar.com
The Travel channel for the StarMedia 7.0. portal. We developed a component exporting functionality allowing us to vertically co-brand related community areas for the Client. Tthis contributed greatly to their traffic and revenue goals. The client’s airline ticket purchasing and marketing functionality was seamlessly integrated.
StarMedia v. 7.0
December 7, 2007 11:26 pmProduct: StarMedia Portal v. 7.0
StarMedia 7.0 (SMN 7.0) was developed on a new proprietary platform and featured a complete content migration from the previous platform. SMN 7.0 represented a big leap forward in the integration of our content channels and supporting, partner sponsored community areas . StarMedia v. 7.0 was released in multiple markets throughout Latin America.
