Product: StarMedia Portal v. 7.0
StarMedia 7.0 (SMN 7.0) was developed on a new proprietary platform and featured a complete content migration from the previous platform. SMN 7.0 represented a big leap forward in the integration of our content channels and supporting, partner sponsored community areas . StarMedia v. 7.0 was released in multiple markets throughout Latin America.
Product: YoInvito.com Collateral and Marketing Material
Launch parties in the major markets with invitations, brochures, umbrellas and other branded items given away. We produced radio ads in the local markets, and supported viral marketing efforts.
Product: YoInvito.com, Paisas.com
We developed a completely new brand and platform, independent from the main StarMedia portal. We built a highly scalable and customizable platform by working with local resources in the target markets.
YoInvito City Guides launched in 3 markets in Colombia (Bogota, Cali, and Medellin). YoInvito also released two additional city guide products in Brazil and Chile.
