Archive for the 'Local Guide' category

StarMedia Local City Guides: Brand

January 13, 2000 7:27 pm

Product: YoInvito.com, Paisas.com

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We developed a web-based City Guide brand in Colombia, Chile, Mexico, and Brazil. The sites were visited by millions of users every month.

Yo Invito: CityGuide Marketing Strategy

6:54 pm

Product: YoInvito.com Collateral and Marketing Material

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Launch parties in the major markets with invitations, brochures, umbrellas and other branded items given away. We produced radio ads in the local markets, and supported viral marketing efforts.

StarMedia Local City Guides

January 12, 2000 9:17 pm

Product: YoInvito.com, Paisas.com


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We developed a completely new brand and platform, independent from the main StarMedia portal. We built a highly scalable and customizable platform by working with local resources in the target markets.

YoInvito City Guides launched in 3 markets in Colombia (Bogota, Cali, and Medellin). YoInvito also released two additional city guide products in Brazil and Chile.